Walker Safe Driver Campaign

The producers of Johnnie Walker have launched a marketing campaign to educate Latino drinkers on making responsible choices about alcohol use.

Called "Winners Always Stay in Control. Drink Responsibly," the multifaceted campaign includes retail point-of-sale materials, a sweepstakes trip to the Brazil Grand Prix in October, a Safe Rides Program, community events and TV, print and online advertising.

"…Johnnie Walker encourages consumers to enjoy themselves when they go out, but to do so in a responsible manner," says Rob Mason, brand manager. For more info, visit www.johnniewalker.com/racing.