Cortazar heads hispanic marketing.

Blue Cross Blue Shield of Arizona, the largest Arizona-based not-for-profit health insurance company.

CORTAZAR HEADS
HISPANIC MARKETING

Blue Cross Blue Shield of Arizona, the largest Arizona-based not-for-profit health insurance company, has announced the appointment of Maribel Cortazar as multicultural marketing specialist.

With more than 15 years experience in multicultural marketing and communications, Cortazar will assist in the development and implementation of strategic multicultural marketing plans with a primary emphasis on the Hispanic market.

Visit www.azblue.com for more information.



This article appears in the July 2006 issue of Latino Perspectives Magazine.

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